Economy & Jobs — San Marcos, Texas
Income & Employment
| Median Household Income (Census) | $51,281 |
|---|
| Estimated 2026 | ~$58,100 |
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| Per Capita Income | $26,576 |
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| Poverty Rate | 26.9% |
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| Unemployment Rate | 5.1% |
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| In Labor Force | 41,180 |
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Top Industries
| Industry | Share |
|---|
| Education Healthcare | 24.6% |
| Arts Food | 17.5% |
| Retail | 15.1% |
Local Businesses (County)
| Type | Count |
|---|
| Full Service Restaurants | 25 |
| Fast Food | 23 |
| Physician Offices | 20 |
| Gas Stations | 16 |
| Insurance Agencies | 11 |
| Coffee Shops | 11 |
| Auto Repair | 8 |
| General Merchandise | 7 |
| Real Estate Offices | 7 |
| Child Day Care | 7 |
| Accounting Firms | 6 |
| Dental Offices | 6 |
| Hotels Motels | 6 |
| Grocery Stores | 5 |
| Convenience Stores | 5 |
Sources: Census ACS 5-Year 2023; BLS QCEW 2023; Census ACS 5-Year 2023, B19013.
